Principal Product Designer with 15+ years of experience across web, mobile, and TV.

I never let up on trying to make a customer’s life easier, whether it’s helping a sports fan find a favorite team to watch or making an employee’s workday more productive.

Sustained energy

I navigate complex processes and come up with easy-to-use, innovative solutions for customers. I manage feature teams from discovery to launch and beyond, staying focused at every step.

Focused energy

Positive energy

I reach across teams to build ego-less consensus and drive alignment. My energy enables me to maximize communication (and over-communication) and collaboration.

Business results

I’m focused on driving engagement, increasing customer satisfaction, and generating revenue for businesses through user-centered design and research.

  • Increased streaming hours by 30% month over month by designing and launching the Sports Zone on the Roku platform.

  • Drove $10 million in revenue by designing the first monetization framework for sponsors inside the Roku Sports Zone.

  • Drove a 40% lift in sales for the TiVo DVR through the design of a microsite by condensing all key areas of the product education flow.

  • Increased satisfaction by 25% with the design of the In-home and Out-of-home transcoder streaming experiences on the companion TiVo DVR mobile app.

  • Increased user engagement through the design of the Browse experience on the TiVo 4K Stream mobile app.

  • Increased call deflection by 20% for Customer Support through a redesign of the Customer Support experience on tivo.com.

Consumer Brands

I have designed and shipped large-scale features with major brands seen by millions of consumers daily that increase KPIs, CSAT scores, and revenue.

  1. Introduced Sports Discovery to the Roku platform

  2. Drove implicit (AI/ML) and explicit personalization across features on Roku

  3. Optimized search, browse, and discovery on TiVo mobile apps on iOS and Android

  4. Designed video playback, transcoder streaming, parental controls, account settings, and notification features on TiVo mobile.

Enterprise Design

My User-Centered Design practice was shaped through my work on eBay’s Trust & Safety Internal Application Tool for support agents. Since then, I have structured my work around:

  1. Business process mapping, journey mapping, and contextual inquiries

  2. Understanding the personas supporting the feature

  3. Site visits where I can observe behaviors and journey flows in person

  4. Distilling complex workflows and concepts into simple, consumable experiences

Endorsements

“Amy's leadership as the lead designer on Roku's sports platform experience was truly exceptional. Her ability to translate complex user requirements into an intuitive and engaging design was remarkable. Thanks to her contributions, our sports platform experience has been nominated for both the best new platform and best UX awards.”

- Alex Hill, Sr. Product Manager, Live TV and Sports at Roku

“Amy is an outstanding team player who brings a genuine enthusiasm to collaboration like no one I have ever met. She sets aside her ego and relishes in the accomplishments of the team. She enjoys bringing her skills to the entire design process, from working closely with UX Research and strategizing with Product Managers to building out her designs and writing detailed, careful specifications.”

- Matt Burns, Sr. Director, UX Design at Roku

Recent projects

The first-ever sports experience on the Roku platform, designed so that sports fans can stream all their games from one hub.

Helping users browse and discover shows they love on the TiVo 4K mobile app.

Driving adoption for Roku sports fans through explicit personalization.

Simplifying transcoder stream setup for downloading and watching recorded shows on phones and tablets.